zwetschke sucht Wrap-Stars für MARY LOU
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The idea behind MARY LOU is to make good nutrition quickly and easily accessible to the general population. And not just in the first branch in Augsburg, but quickly throughout Germany. While every move is still being practised to perfection in the specially built test kitchen, everything is being created for attention-grabbing employee and guest recruitment. "The HR campaign worked so well, we could have filled all the positions twice over." - Mathias Doll
The Jury‘s Statement
The striking campaign by MARY LOU not only advertises the food products that dominate the motifs as heroes, but is also intended to fill vacancies. Both succeed excellently with typographically loud and original word games that put people in a good mood and position the brand sympathetically.
