Wienerberger-Photovoltaik neu gedacht
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The roof of the future is more than a combination of design and protection against rain and cold. It serves as a source of energy supply! Wienerberger responds to this with the X-Tile BIPV solution and rethinks photovoltaics. We take on the role of the sun and shine on the target groups (B2B2C). With so much energy, they like to sunbathe in it and give us a “smile of pleasure” in return, confirming “give me 5” with their hand against the sun.
The Jury‘s Statement
Wienerberger takes the position of the sun in its campaign to market its innovative solar bricks and encounters happy smiling faces. A good-humour campaign that positions the brand sympathetically and competently.
