cdf : brand image campaign
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
China Duty Free Group (CDF) has grown into the largest travel retailer in the world, providing duty-free commodity services for nearly 200 million domestic and foreign tourists every year. CDF urgently needed to create a new brand image to cope with global business development. We created its new, unique "cdf" brand image for its global business development. We utilized a differentiated design, combining a form of Art Nouveau, plus a sense of abstract visualization of “world civilization”.
The Jury‘s Statement
The combination of high-quality illustration and real products cleverly integrated into the motifs arouses curiosity. An extremely stylish way of staging the duty-free goods and a striking visual language through which the cdf brand positions itself in a high-quality and recognisable way.
