IHK "Azubi-Speed-Dating"
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The IHK Düsseldorf turned to us to revamp their "Azubi-Speed-Dating" campaign. As a regional association, the IHK is committed to continuously sourcing new apprentices. With our fresh approach, we've developed a loud and modern campaign that reaches the target audience where they are. With their own themes and language. Easily adaptable and dynamic, it offers the flexibility to capture trends on the fly, ensuring it's always current and on the cutting edge. The campaign demonstrates that even important topics like career choices can be communicated in a fresh and easy-to-digest way, and that a modern approach to apprenticeship placement works.
The Jury‘s Statement
This recruiting campaign impressively demonstrates how to engage young people in their own language and support them in their career choices. The innovative approach allows for the quick integration of current trends, ensuring continued relevance. »IHK "Azubi-Speed-Dating"« serves as an exemplary model for contemporary apprenticeship placement.
