Moenchshof Natur Radler - Blood Orange
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Design
Details
In spring 2024, Mönchshof, a subsidiary of Kulmbacher Brauerei, introduced a refreshing addition to its popular and successful Natur Radler range: Mönchshof Natur Radler Blood Orange. The creative agency Lingner Marketing GmbH developed an emotionally activating campaign visual for the product launch, which fits into the existing brand world both visually and strategically and emphasises the special nature of the new creation.
The Jury‘s Statement
The product launch of »Moenchshof Natur Radler - Blood Orange« successfully integrates into the existing brand world through an emotionally engaging campaign visual. This strategic connection highlights the uniqueness of the product and creates a consistent brand experience.
