Next Generation: Du hast es in der Hand.
Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Details
Humans are responsible for climate change. We have interfered with nature. And we still have the power to change things. We just need to understand where we can take action. Our hope lies in the younger generation. They need to understand what they can do to bring a positive change to the climate. At the Klimahaus Bremerhaven, this responsibility can be experienced first-hand. You sweat, you freeze, and you understand. On an interactive journey through all climate zones, you meet people who talk about how the climate affects their lives. With this campaign on posters and social media, we invite students, parents, and teachers to take action.