Für immer. Für dich.
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Stadtwerke Münster are more than just a utility provider: they are a partner, a supporter, and a driving force of the energy transition – out of love for the city and its people. At the heart of the campaign is the promise: “Münster, we mean it. FOREVER. FOR YOU.” Close relationships take centre stage: between friends, couples, humans and animals – and between the people of Münster and their Stadtwerke. The campaign convinces with a consistent brand identity, emotional imagery, and catchy lovesong lyrics in the headlines. It creates closeness, sympathy, and recognition – making Stadtwerke the city’s most charming communicator.
The Jury‘s Statement
With a clear, emotional brand message, »Für immer. Für dich.« achieves an authentic approach to the urban community. The campaign impresses with stylish imagery, consistent design, and memorable headlines with strong recognition. Particularly noteworthy is the subtle yet effective integration into city life. An impressively charismatic example of excellent, identity-shaping communication design at the highest level.
