Fairliebt in bionella.
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
There are things in life that are unfair. And then there are things that are simply fair. Our campaign for bionella, the fastest-growing product from the organic pioneer from the Allgäu region. It's simply better in terms of fairness. This means that Bionella not only sticks to your bread, but also sticks in your mind.
The Jury‘s Statement
The consistently fair product promise is at the heart of »Fairliebt in bionella.« and is confidently staged with a charismatic and simple visual language. The campaign uses memorable contrasts and powerful word imagery to anchor the theme of fairness in a relevant and emotional way. Especially impressive is the harmonious integration across all channels, making the communication design both powerful and identity-shaping.
