Road to Hydrogen - German Design Award
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Hydrogen will play a non-negligible role in the energy transition. Contrary to public opinion, the technology is already very far along in its development, and MAHLE products are ready for the market. This path from the blueprint to the everyday use of H2 drives was to be underpinned by a campaign. MAHLE wanted to announce this through a teaser campaign and demonstrate its commitment to this technology and the products to visitors at the IAA.
The Jury‘s Statement
MAHLE's teaser campaign in the run-up to the IAA uses striking motifs that raise awareness of hydrogen as a sustainable energy source and clearly and unambiguously position the MAHLE brand as a competent partner in this area.
