RTL+ Musik
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
RTL+ Music adds a new dimension to the brand's offering. In addition to movies, series, and life sports events, customers and music-savvy potentials can now stream 90 million songs. A cross-media full funnel campaign is being developed for this purpose. The campaign covers the phases see (for awareness), think (engagement & traffic) and do (subscription) and thus the entire funnel.
The Jury‘s Statement
RTL+ is expanding its video offering to include music with 90 million songs to stream and is celebrating this with a fresh and cheeky typo campaign that catches the eye and arouses curiosity.
