Awareness Kampagne "Safer Sexting"
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Through a colourful design and the use of emojis, this campaign aims to create a direct link to the important topic of 'sexting'. For many teenagers who are in the process of discovering their sexuality, this form of digital communication plays an important role. However, if those involved are minors, they must abide by certain rules in order to protect themselves and others from possible negative consequences.
The Jury‘s Statement
The "Safer Sexting" campaign is aimed primarily at the younger target group, who also need to learn the rules of the game on their way to discovering their own sexuality. This is achieved with striking emoji-style motifs, loud headlines and short informative texts. A campaign that gets to the heart of the matter in terms of form and content, that speaks the language of the target group in a humorous yet serious way.
