Chinese Year of the Rabbit
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
On the eve of the Chinese New Year of the Year of the Rabbit, CGTN broadcasted our creativity on the official website of CNN in the U.S. and on the television/official website of BBC in the U.K. We utilized the camouflage pattern of the white rabbit, reconstructed the rabbit with simple lines and abstract graphics, adopted Chinese style and western style elements, and took traditional Chinese cultural heritage and modern aesthetic feeling into account.
