Transatlantic Innovation Week 2023
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The "Transatlantic Innovation Week," organized by the U.S. Embassy and all five consulates general, is a multi-day event that focuses on the German-American partnership and its broad innovative power. Under this year's motto "creativity unbound," an event trailer, landing page and an entire social media toolset were designed for the event partners. The event key visual brings the motto and the central idea together in a visually powerful way - "innovate the future. together".
The Jury‘s Statement
The key visual for the "Transatlantic Innovation Week" initiated by the US Embassy in Munich expresses the motto "Creativity unbound" in a striking and attention-grabbing way. A visually strong motif that arouses curiosity and makes the event immediately recognisable at all touchpoints.
