Phishing & Co.
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
National Preventative Campaign for raising awareness amongst the Swiss populace of the risks associated with online use of debit and credit cards. Focussing on four types of fraud. With strong graphics and hints, the campaign arouses curiosity about what lies behind it. The objective is to keep cardholders aware of information about card crime on the crime prevention platform card-security.ch. The campaign was rolled out in two waves and three languages. The campaign is run by «the police».
The Jury‘s Statement
The campaign motifs of the National Prevention Campaign draw attention to the dangers of using debit and credit cards online in an original way. It is ingenious how the ignorance of many users has been translated into visually strong motifs in a tongue-in-cheek way, without stirring up fear and panic.
