Vitakraft Glücksmomente 2.0
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
A special perspective characterises the new flights of Vitakraft's successful umbrella brand campaign for 2024 and catapults the target group directly into everyday life with their pets. In this way, the lead agency, Lingner Marketing is taking the experience of the moments of happiness from previous years to a new level. The campaign includes various coordinated cross-media measures that will also be played out internationally in other country markets.
The Jury‘s Statement
This international DACH brand image campaign demonstrates an innovative approach to the emotional bond between people and pets. »Vitakraft Glücksmomente 2.0« successfully integrates the target audience into the daily life with their pets through targeted cross-media measures, elevating the brand experience to a new level.
