Die Frankfurt School Ausbildungsakademie
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The Azubimanagement of the Frankfurt School of Finance & Management has been supporting companies, trainees and coaches as an educational and consulting partner for many years. A new brand, the Ausbildungsakademie (Training Academy), was supposed to continue this work and embark on new ventures. site-works developed a brand core and translated it into a communication strategy as well as different media channels. The campaign's orientation is characterized by a set of extremely unusual questions.
The Jury‘s Statement
The Frankfurt School Training Academy is a new brand that supports the Frankfurt School of Finance & Management in the area of trainee management and recruiting. The accompanying campaign in the look and feel of the corporate identity appeals to the target group sympathetically at eye level. Some of the campaign's motifs surprise with the original idea of deliberately asking meaningless questions that no one can answer and therefore arouse curiosity.
