Caterpillar Techonology Experience

Caterpillar, a leader in construction machinery, takes the UX to the next level and creates its new technology showroom. The room serves as a training and demonstration area, featuring simulators and remote controls for operating the machinery in real time. The goal was to create an innovative, flexible, and chameleon-like space. Light plays a crucial role, transforming the space and creating the project's wow effect. The light show goes from displaying photoluminescent corporate graffiti to offering a vision of carefully crafted wire prisms of light that highlight Caterpillar's technology. The space combines a futuristic and grunge aesthetic.