Caterpillar Techonology Experience
Winner
Excellent Architecture
Lighting Design
Details
Caterpillar, a leader in construction machinery, takes the UX to the next level and creates its new technology showroom. The room serves as a training and demonstration area, featuring simulators and remote controls for operating the machinery in real time. The goal was to create an innovative, flexible, and chameleon-like space. Light plays a crucial role, transforming the space and creating the project's wow effect. The light show goes from displaying photoluminescent corporate graffiti to offering a vision of carefully crafted wire prisms of light that highlight Caterpillar's technology. The space combines a futuristic and grunge aesthetic.
The Jury‘s Statement
A fascinating lighting concept gives the space remarkable versatility and emphasizes the powerful aesthetic of the »Caterpillar Techonology Experience«. Striking light installations merge futuristic and grunge elements into a distinctive brand presence. Particularly impressive is the subtle balance of flexibility, identity, and technical sophistication, which has rarely been realized so convincingly and relevantly in this way.
