60th Golden Horse Award Gift Box – Assorted Free-Range Eggs
Winner
Excellent Communications Design
Packaging
Details
“Win the Future” is a sustainable egg gift box transforming discarded eggshells into structurally sound, recyclable packaging. The trays consist of 85% recycled pulp and 15% upcycled eggshell powder—saving approx. 758.5 kg of CO₂ per ton. Sized at 200×200×70 mm, the box is optimized to fit four more units per shipping carton. It uses soy-based ink and avoids foil stamping or lamination, ensuring full recyclability. Inside, a Tic-Tac-Toe layout with three diagonally placed free-range eggs symbolizes “freedom wins the future.” This design combines ecological responsibility with functional elegance.
The Jury‘s Statement
The subtle integration of eggshells into the packaging material lends »60th Golden Horse Award Gift Box – Assorted Free-Range Eggs« an authentic tactility that makes sustainability tangible. The distinctive tic-tac-toe pattern combines clear symbolism with aesthetic conciseness. The harmonious balance of ecological responsibility, elegant design and thoughtful functionality is particularly impressive. This project sets a forward-looking benchmark for responsible and powerful packaging solutions.
