Colour Alchemy
Winner
Excellent Communications Design
Packaging
Details
COLOUR ALCHEMY, developed by Schwarzkopf Professional in cooperation with the beauty alchemists "THE UNSEEN" is the world's first prismatic, holographic hair colour that reacts to temperature. It turns imagination into reality and reveals colour effects never seen on hair before. The briefing was to visualize the positioning of a mystic alchemy product. We created a look of cool understatement with all-over-matte-black materials and a plain white typo.
The Jury‘s Statement
The mystical matt black packaging for the innovative hair dye perfectly embodies the intention that the product is the result of an alchemical magic formula. The fact that the minimalist yet elegant design also creates a highly valuable and exclusive impression underlines the promise of effectiveness and makes the product even more desirable.
