HindyRock
Winner
Excellent Communications Design
Packaging
Credits
Company / Customer
Designer
Details
HindyRock are the new organic vegetable chips from Tante Tomate. Thanks to a unique blend of spices and a new process for gentle heating, the chips taste better than any comparable product. They are low in calories and made from locally grown vegetables that cannot be sold due to their shape. The cheerful packaging design with bright colours and a variety of graphic elements signals the speciality of this product on the snack shelf.
The Jury‘s Statement
The packaging for the organic vegetable crisps of the Auntie Tomato brand attract attention on the shelf with their appealingly colourful design featuring striking design elements of traditional Hindu culture, such as the temple and elephant, and refer to the exotic flavour that enriches the brand's range under the name "HindyRock".
