effect Watermelon Splash
Winner
Excellent Communications Design
Packaging
Details
effect® has established itself as a high-selling brand in the energy drinks segment. In order to be able to react to current trends in the FMCG market, the effect® range is regularly expanded to include limited editions. The effect® Watermelon Splash variety has recently been developed for this purpose. The design concept reflects the flavour profile of the variety in the illustration style and colour scheme. The fruity, fresh taste of effect® Watermelon Splash is represented by an intense red background. The dots of the effect® logo reflect the typical green-striped structure of the watermelon peel.
The Jury‘s Statement
The design of the beverage can picks up on the flavour profile of the watermelon with an intense red background and green dots arranged in a grid with the green-striped structure, which makes the fruity-fresh character visually tangible. This design combines eye-catching aesthetics with the sensory experience of the consumer.
