GOSE

Cerveza Cru Cru invited us to design the label for GOSE, a beer made with grasshopper—chapulín, a prized insect in Mexican cuisine. Inspired by its salty origin in the Gose River, we added chapulines for a bold, distinctive flavour. The label design abstracts the grasshopper into a vibrant, eccentric image: the word GOSE appears more as texture than text. Bright colours evoke the acidic, unusual personality of the beer. A design as daring as the recipe itself.