Harites
Gold
Excellent Communications Design
Packaging
Details
In Greek mythology, the Graces (Harites) were goddesses of charm, beauty, nature, creativity, and fertility. Simplicity and clarity guided the branding design, inspired by Raphael’s three Graces. Their arrangement (one central, two secondary figures) shaped the design line. The brandmark combines a monogram with the number 3 in Latin script. The primary colour palette reflects the company's focus on essentials. Geometric lines and harmonic proportions, inspired by ancient Greek columns, define the design and packaging, blending classical geometry with modern functionality.
The Jury‘s Statement
The packaging impresses with its minimalist design, capturing the essence of Greek beauty. Inspired by the Charites of Greek mythology, it combines clear lines and harmonious proportions. This design is memorable and effectively represents both the brand and Greek culture.
