Ritter Sport Manufaktur Schokoladen
Winner
Excellent Communications Design
Packaging
Details
For us, the world's best chocolate: High-quality recipes unite the craftsmanship of our Chocolate Makers with cocoa from our own plantation. The innovative design employs storytelling, harmonizing familiar brand elements with a new product world, offering a surprising visual concept in the premium segment. Hand-drawn illustrations highlight origin and craftsmanship: the paper packaging supports the sustainable, high-quality concept and stands as a pioneer in the Ritter Sport packaging family.
The Jury‘s Statement
The beautiful, drawn illustrations on the colourful chocolate packaging refer to the origin of the ingredients for the respective variety, underline the brand's claim to quality, sustainability and naturalness, and ensure conspicuity and distinctiveness on the supermarket shelf.
