Li Bai Greenbean Pastry
Winner
Excellent Communications Design
Packaging
Credits
Company / Customer
Shaan Pastry
Designer
Xi'an Yiwen Brand Design Co., Ltd.
Details
The Li Bai green bean Pastry collection is presented in three package sizes. This delicately sweet pastry boasts a plump form and a fresh aroma, its white appearance likened to moonlight. The packaging employs predominantly natural and light-colored paper to convey the image of the “Poet Immortal in White,” reinforcing the concept: “The Exiled Immortal of Chang’an’s Poetry, the White Moonlight of Greenbean Pastry.”
The Jury‘s Statement
With elegant restraint, »Li Bai Greenbean Pastry« highlights the interplay of purist materials and poetic symbolism. The packaging evokes the image of the poet-immortal, creating a harmonious link between tradition and timeless aesthetics. The project stands out for its consistent, meaningful design and the subtle, charismatic translation of cultural values into a distinctive brand identity.
