Shaan Pastry Qin Pastry Gift

Winner
Excellent Communications Design
Packaging

Credits

Company / Customer
Shaan Pastry
Designer
Xi'an Yiwen Brand Design Co., Ltd.

Details

The Qin Pastry Gift packaging uses a restrained design that pays tribute to the product’s cultural heritage through embossing, presenting the pastry’s character in a simple and subtle way that lets the quality speak for itself. The Shaan Pastry Qin Pastry Gift series aims to convey the Shaan Pastry brand philosophy through the packaging’s elegant character and accompanying text, while also sharing the deep historical heritage of Xi’an, the ancient capital, and the rich tradition behind Qin Pastry with consumers.