Shaan Pastry Qin Pastry Gift
Winner
Excellent Communications Design
Packaging
Credits
Company / Customer
Shaan Pastry
Designer
Xi'an Yiwen Brand Design Co., Ltd.
Details
The Qin Pastry Gift packaging uses a restrained design that pays tribute to the product’s cultural heritage through embossing, presenting the pastry’s character in a simple and subtle way that lets the quality speak for itself. The Shaan Pastry Qin Pastry Gift series aims to convey the Shaan Pastry brand philosophy through the packaging’s elegant character and accompanying text, while also sharing the deep historical heritage of Xi’an, the ancient capital, and the rich tradition behind Qin Pastry with consumers.
The Jury‘s Statement
The subtle embossing lends the gift box remarkable depth and honors the cultural origins of Qin Pastry in an impressively sophisticated manner. »Shaan Pastry Qin Pastry Gift« impresses with its harmonious blend of elegant restraint and charismatic brand identity. With its clear, meaningful design and strategic storytelling, the project sets an inspiring benchmark for sophisticated, enduring packaging solutions.
