Liqueur Tropézienne
Winner
Excellent Communications Design
Packaging
Details
Liqueur Tropézienne is a delightful expression of the unique Mediterranean lifestyle of St. Tropez and the Côte d'Azur. The shape of the bottle is kept traditionally simple and deliberately recedes into the background in order to emphasise the design. The minimalist, modern elements are reminiscent of the maritime flair of St Tropez and reflect the lightness and attitude to life there. The waves off the coast have been taken up as a stylistic element in form and colour and interpreted graphically. The neck of the bottle, the sleeve and the cap are the visually logical extension of the striking waves and the colour code.
The Jury‘s Statement
This liqueur bottle embodies the Mediterranean lifestyle of St. Tropez through a minimalist and modern design. The harmonious integration of maritime elements in form and color makes the bottle stand out, with the neck and cap elegantly continuing the wave graphic concept. »Liqueur Tropézienne« combines functionality with aesthetic clarity, creating an inspiring connection to the coastal region.
