NATUNEO
Winner
Excellent Communications Design
Packaging
Details
The packaging of the new NATUNEO series combines minimalist design with sustainability, inspired by the nature of the Black Forest. Smart communication is also used (e.g. the package insert information can be accessed via a QR code on the inside of the folding box). They stand for modern, sustainable and natural aesthetics. The jar is made of glass, the lid of recyclable plastic without composite materials and pure mono-material, which significantly improves recyclability. The folding cartons are Made in Germany - quality and sustainability, responsibly produced.
The Jury‘s Statement
The “NATUNEO” packaging series combines minimalist aesthetics and sustainable values in a coherent concept. Glass containers and recyclable lids reduce the environmental impact, while smart communication solutions such as QR codes make the flow of information efficient. This well thought-out combination of design and functionality reflects the brand identity and focuses on modern environmental responsibility.
