No Planet B - Packaging Design Relaunch
Winner
Excellent Communications Design
Packaging
Details
Our task was to develop a target group-oriented design that conveys the unique No Planet B brand story (use of upcycling ingredients) and does justice to the strong brand name. It was particularly important to forego classic organic/eco cues and codes and to interpret sustainability in a modern and aesthetic way through new brand properties and to give it a positive boost. The result: a new, unseen design language and packaging designs with clear hierarchy and architecture that ensure a strong appearance at the POS.
The Jury‘s Statement
The new packaging design for the dm brand ‘No Planet B’ impresses with a fresh interpretation of sustainability that dispenses with familiar organic cues. It establishes a clear visual hierarchy that presents the brand message in a powerful way at the point of sale and at the same time combines modern aesthetics with environmentally conscious content.
