PETHROOM : Package Designed in Pets' Perspective
Winner
Excellent Communications Design
Packaging
Details
The Pethroom package is designed with blue and yellow colours, which can be easily distinguished by red-green colourblind pets. They can easily recognize that it belongs to them when they see the product. From a package design perspective, rather than simply punching a window to show the internal product, it connects storytelling between characters and products. In addition, the main artwork aims to effectively represent the product through characters.
The Jury‘s Statement
The original packaging design of “PETHROOM” was conceived from the perspective of pets, for whom the colors blue and yellow are the most easily distinguishable. In addition, there is a sympathetic narrative design that creates a connection between the amusingly designed animal characters and the products. This creates a connection between the product and its animal users, demonstrating how communication design can combine empathy and creativity.
