Paying Respect to Ingenuity
Winner
Excellent Communications Design
Packaging
Credits
Company / Customer
Xi'an Da Ye Food Co., Ltd
Design
Xi'an Yiwen Brand Design Co., Ltd.
Details
<p>The "Paying Respect to Ingenuity" mooncake gift box features a simple square shape, with its internal space consisting of four drawers that open in different directions. These four drawers lean against each other inside the outer box, representing the flavours and ingredients sourced from all over the country, as well as mooncakes with regional tastes. The front of the gift box prominently features the image of the Changxin Palace Lantern during the Western Han Dynasty over 2000 years ago. This Lantern is revered as the foremost lantern of China, known for its intricate design and advanced environmental consciousness that astonishes people.</p>
The Jury‘s Statement
<p>The ‘Respect for Craftsmanship’ mooncake gift box impresses with its high-quality packaging with a cultural reference. The use of the Changxin palace lantern as the central motif honours the heritage and aesthetics of the Western Han Dynasty. The intricate drawer structure sorts regional flavours and creates an interactive experience that combines tradition and modern packaging design.</p>
