REUSABLE BOX
Winner
Excellent Communications Design
Packaging
Details
<p>Our conceptual packaging for ABB E-mobility blends sustainable design with functionality. Focused on circular design, we used recycled and recyclable materials to minimize environmental impact. The packaging is not only visually distinctive, but also designed for easy reuse and repurposing, enhancing its lifecycle. Its intuitive layout simplifies the unboxing process for users while aligning with ABB’s values of innovation and sustainability. This project showcases a balance of creativity and eco-responsibility, positioning it as a standout in the electric mobility sector.</p>
The Jury‘s Statement
<p>This packaging impresses with its consistent circular approach, which combines the use of recyclable and recycled materials with an extended service life. Thanks to the rounded corners, which do not chafe easily, the easily reusable box remains attractive for longer. At the same time, the box's striking shape gives it a modern, high-quality look and makes it highly recognisable.</p>
