Rhom-Box
Winner
Excellent Communications Design
Packaging
Details
The Rhom-Box is a Sales- and Transport-Packaging, made of corrugated cardboard, which can be customized in its original geometry and is available in different versions. It is filled and shipped to the retailer as a rectangular packaging. Once there, the Rhom-Box can be transformed into a parallelogram shape after opening the decollete flap. This opens up new marketing opportunities, as by changing the shape, the content is moving directly into the customer's view. The Rhom-Box can also be used on the counter or in the checkout-area by using different support and hanging devices.
The Jury‘s Statement
This innovative packaging impresses with its flexible design, optimizing both transportation and in-store presentation. The »Rhom-Box« provides diverse product display options through its adaptable form, directing customers' attention to the merchandise and thereby supporting sales.
