Stella Artois - Premiumbierverpackung
Winner
Excellent Communications Design
Packaging
Details
The packaging was designed for the premium beer brand Stella Artois. It's made of a cardboard box with rounded corners and intricate lacquering. It's designed to hold 12 x 0.33-liter embossed bottles and features a collapsible handle made without plastic. A 360-degree perforation allows the box to be divided into two halves, with the lower compartment also serving as a tray.
The Jury‘s Statement
The comfortably portable outer packaging made of cardboard for the premium beer brand Stella Artois follows the shape of the bottles with its strikingly rounded corners, gives them optimal support and also gives the box an elegant design language. The 360-degree perforation not only facilitates opening, but also creates a practical presentation unit through the lower part. The fact that the box does not use any plastic is also appealing.
