Wempe Luxury Packaging
Winner
Excellent Communications Design
Packaging
Details
The Wempe luxury case series consists of ten individual cases. Straight lines and rounded corners combine masculine and feminine elements, inspiration: architecture of the Wempe branches. Formerly bulbous, today clear with many advantages: lighter, more environmentally friendly and space-saving. Innovative cardboard replaces plastic core and metal hinge. The vegan leather cover creates a luxurious tactile experience. There is a removable pocket in the inner lid for sustainable use. The precisely coordinated sound when opening and closing exudes security. A pioneering design concept through aesthetics, functionality and sustainability.
The Jury‘s Statement
The packaging impresses with its combination of clear lines and rounded corners, uniting masculine and feminine elements. An innovative cardboard core and vegan leather provide a luxurious tactile experience, while the removable pouch inside promotes sustainable use. The sound when opening and closing conveys security and trust. The »Wempe-Luxus-Etui« presents a forward-looking design concept that harmoniously combines aesthetics, functionality, and environmental consciousness.
