French Kitsch III
Gold
Excellent Architecture
Retail Architecture
Credits
Company / Customer
Designer
Details
The design of the café, French Kitsch, is based on the brand identity that is clear and distinctive. This interpretation is derived from the words "French" and "Kitsch" which are translated into architectural patterns. It uses arch patterns with incomplete, curvaceous arches, which represent beauty imperfection. These arches draw inspiration from the graceful curves found in croissant, creates beautiful curves and textured surfaces into the architecture. This concept is seamlessly integrated into the analysis of the overall space utilization, environmental, context, and users experiences.
The Jury‘s Statement
Strikingly curved arches give »French Kitsch III« a charismatic spatial identity, subtly and effectively translating the croissant motif into architecture. Elegant lines and textured surfaces interlock harmoniously, creating a memorable atmosphere. The consistent integration of brand character, spatial organization and user experience impresses throughout and distinctly elevates the project with its assured and authentic execution.
