Bayer Sans

Propelled by the motto “zero side effect, maximal impact” a small team of interdisciplinary experts set out to design BayerSans — a custom corporate typeface for a leading global life science company. Guided by core design principles such as readability, simplicity and appeal, BayerSans is conceived as an all-purpose, no-frills design which works seamlessly across a multitude of media, geographies and cultures. Equally informed by scientific rationality and human sensuality, BayerSans is made for longevity above all. Equipped with everything, a brand like Bayer needs from a typeface to tackle contemporary and future challenges.