Cultural Talents Tournament
Winner
Excellent Communications Design
Typography
Details
Inspired by the successful use of bold freestyle Arabic fonts in movie posters, theatre, and cultural publications, this typeface aims to create strong visual impact and long-term recognition within the target audience.
The Jury‘s Statement
Powerful yet playful, the custom Arabic typeface for »Cultural Talents Tournament« impresses with its emotional presence and striking formal language. The subtly smiling »ت« adds a charismatic touch, making the typography memorably distinctive. The bold, identity-shaping design, inspired by cultural references, sets benchmarks in the use of script.
