Bucheon City Brand Identity

Bucheon City was the first city in Korea to introduce the concept of city identity(CI), and is taking a leap forward as a city of the future by developing a new city and being selected as a UNESCO Creative City of Literature. The new CI was expressed based on ‘name’ of Bucheon City. We attempted a differentiated approach by combining the Korean initial ‘ㅂ(bieup)’ and the English initial ‘b’, reflecting the city’s characteristics of diversity, connectivity, and dynamism.