BALANCE Forum für Musik e. V.

BALANCE is a collective of excellent musicians. Goal: to bring a new awareness of music to people. Task: develop a logo that will present Forum for Music, Ensemble and Concert Series as a recognisable Brand. Concept: create a visual and content-related connection between BALANCE and MUSIC. A "typographic scale graphic" is integrated within the lettering of the design. The image concept shows the musical balancing act as an installation. Colour concept: blue (major scale), red (minor scale). The blend of blue and red result in the violet (60bpm). In reference to Christianity violet refers to concert series at the Bergerkirche Stuttgart.