Verlieb Dich in den Fahrtwind

With the 'Breeze life' raffle for the target group of 18–29 year-olds, the Sparkassen-Finanzgruppe Hessen-Thüringen is linking the perennial youth topic of "individual mobility" with responsibility for climate and nature. The prize is six e-scooters for contemporary mobility – with no noise, no local emissions and no end of riding fun. Through versatile 360° communication, we made this feeling tangible on all relevant channels. Successfully – the campaign will be run again in 2024/2025.