Switch zur Ausbildung – ein BIHK-Kampagne

A campaign by the Bavarian Chambers of Commerce and Industry (BIHK) to advise those who are doubtful about their studies. Our task was to develop an attention-grabbing campaign that addresses students‘ doubts and offers them a point of contact with the „Informations-, Beratungs- und Innovationszentrum für Studienzweifler/-innen“ (IBIzA for short). For this purpose, a series of motifs and headlines were to be developed as part of the BIHK style guide.