Unfogged.ch Tabakpräventionskampagne

With the slogan "Don't get fogged", the campaign creatively exposes the manipulative practices of the tobacco and nicotine industries. Social ads videos on TikTok and YouTube humorously show how absurd the industry's tempting claims about vapes and snus are. The campaign directs young people to the landing page, where they can create and share their own funny videos and receive further information on the topic. For the younger audience, the Minecraft server "Foggy Island" offers a playful exploration of the harmful tricks used by the industry.