Moenchshof Natur Radler - Blood Orange

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Details

In spring 2024, Mönchshof, a subsidiary of Kulmbacher Brauerei, introduced a refreshing addition to its popular and successful Natur Radler range: Mönchshof Natur Radler Blood Orange. The creative agency Lingner Marketing GmbH developed an emotionally activating campaign visual for the product launch, which fits into the existing brand world both visually and strategically and emphasises the special nature of the new creation.