Schaddel

Implementation and introduction of a new on-demand service for the Kasseler Verkehrsgesellschaft. In addition to developing a unique product name, a distinct corporate design for the new brand was created, setting it apart from the existing brand and targeting a new and younger audience. We are launching the new service with a kick-off campaign, which is deployed cross-media through large-scale posters, bus and tram advertising, print ads, social media, and posters, among others. Special emphasis is placed on the wording, which is consistently in the local Nordhessisch dialect, in order to build a sense of regional connection. Photo credit: Paavo Blåfield.