artureon

artureon is a unique floor made from Swiss wood with 30% recycled wood content that combines design with sustainability. The floor is 100% waterproof, robust, authentic at its core and fully recyclable. When creating the brand world, care was taken to convey these values. ‘artureon’ is a made-up word that contains all of these product characteristics. In the details of the branding, conscious attention was paid to reducing conventional product images and building a bridge between nature and the product. The product is accompanied by a sample box and a leporello. A website is in progress.