AFS – We help money improve the world

With a long history, AFS is a familiar face in the financial world, linking capital and opportunity. Together we developed a new positioning. Giving all employees a stake in the company’s profit, released a self-propelling energy. The logo was modernized, with associations of flows and “connecting the dots”, the main colour blue has become fresher and more powerful, and the new colour palette is modest but distinctive. The illustration and photography style have been updated, and where the communication is about renewable energy, we use nature images that also associate with flows. This will make AFS stand out in the challenging energy market.