Tuntex Branding

Tuntex, a 56-year-old commercial modular carpet manufacturer, is dedicated to environmentally friendly production methods. We created a new brand experience for Tuntex, highlighting the brand's essence across touchpoints. The Tuntex Peak Blue is the main colour tone, representing the brand characteristics of professionalism and reliability. The visual design is integrated with Tuntex's commitment to sustainability, drawing inspiration from their patented, 100% closed-loop recycling process. Five graphics symbolize the key steps of carpet recycling, while block graphics reflect Tuntex's identity as a carpet tile manufacturer.