Umfangreiches Rebranding für den Kunden räder

The extensive rebranding of the räder brand included a complete realignment of the brand strategy, covering corporate design, logo development, and catalog design. Emotional storytelling concepts were developed specifically for B2C communication. Large-scale product-, people-, and image shoots were essential to engaging the target audience emotionally. B2B catalog design and a digital design concept for social media and the website completed the project. A key highlight was the production of an emotional image film to visually support the brand's new identity.