Stadtmarke Bad Tölz

Bad Tölz's new brand identity creates a unique visual identity that captures the beauty and character of the town. The main focus is the logo, which combines iconic buildings as representatives with the town's core values to create a unique overall image. Both are translated into clear and minimalist icons. The appearance is characterised by the basic colour granite grey, which expresses strength, and by lively secondary colours in a colour triad. Occasion-related, versatile icons reinforce the visual identity as well as an authentic, lively imagery that represents Bad Tölz and its surroundings.